Lance–Reviews of his new album, “What you Make it.”
My new client, Lance, releases his new album, What you Make It on April 20th. Backed up by the Peterson family, Lance joined forces with Berklee College of Music graduate, Randall S. Peterson, who produced this collection; another Berklee grad, Paul Meyer, did the mastering. The finished product is being met [...]
The long tail wags the dog! An independent artist succeeds using the Internet
I have often advised my clients in the past that the new direction for independent artists is what I refer to as “guerilla” marketing, meaning finding alternative means of marketing your product. One of the most explosive methods of doing that over the past few years has been the Internet. One of the problems with [...]
